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Debt, Shame, and the Lies We Tell Ourselves About Money

Episode 1 — Debt, Shame, and the Lies We Tell Ourselves About Money

December 30, 20255 min read

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Let’s talk about the thing no one wants to talk about.

Money.

Even saying it feels like we’ve broken an invisible rule, doesn’t it? We’ve been taught to keep it quiet — to smile, to cope, to pretend it’s fine.

But for a lot of us, it’s not fine.

In this episode, In this episode, I’m sharing my real, messy money story.

Not the polished “look at me now” version — the honest one.

We’ll unpack why money feels so emotional — and why you’re not bad with it. From the gender pay gap and the pink tax to Klarna culture and emotional spending, you’ll see exactly how the system was designed to keep women feeling behind.

Because money isn’t a maths problem — it’s an emotional one. And once you start talking about it, the shame starts to shrink.

If you’ve ever looked at your bank account and thought, “I should be doing better than this,” — this episode’s for you.


What you’ll learn:

  • My honest money chaos story — and what it taught me

  • Why feeling behind with money isn’t a personal flaw

  • The cultural and systemic roots of women’s financial shame

  • The pink tax, Klarna culture, and how the system profits from our stress

  • How emotional spending isn’t weakness — it’s communication

  • What calm, guilt-free money systems actually look like

Your Next Steps:

Facts, Figures and References

Unsecured Debt in the UK

The Gender Pay Gap


The Gender Pension Gap

Pay Transparency and Salary Discussions

Women's Access to Bank Accounts in the UK

  • Until the 1970s, most banks in the UK required a husband or father’s signature for a woman to open a bank account, take out a loan, or get a mortgage.

  • The Sex Discrimination Act 1975 made it illegal for banks and financial institutions to refuse women access to financial products on the basis of gender.

  • This was the first time women could legally open their own bank accounts and access credit independently.
    Source: UK Parliament – Sex Discrimination Act 1975:
    https://www.legislation.gov.uk/ukpga/1975/65/enacted

Shower Gel Price Gap

Women’s shower gels cost on average £4.45 more than men’s — a 428% difference for essentially the same product.

Source: The Co-operative Bank, 2024 – “The Pink Tax: Why Are Women Paying More?”:
https://www.co-operativebank.co.uk/content-hub/articles-and-advice/pink-tax-women-paying-more-for-their-essentials/


Razor Price Gap

Women’s disposable razors cost, on average, 61p more than men’s — about 23% higher for the same functionality.

Source: The Co-operative Bank, 2024 – “The Pink Tax: Why Are Women Paying More?”:
https://www.co-operativebank.co.uk/content-hub/articles-and-advice/pink-tax-women-paying-more-for-their-essentials/


Deodorant & Moisturiser Pricing

Women’s deodorants are around 9% more expensive, and moisturisers about 34% more than the men’s versions — same ingredients, different label.

Source: World Economic Forum, 2022 – “What Is the Pink Tax and How Does It Hinder Women?”:
https://www.weforum.org/stories/2022/07/what-is-the-pink-tax-and-how-does-it-hinder-women/


Overall Price Difference Across Products

UK research found that products marketed to women are, on average, 7% more expensive than those marketed to men — even when they’re functionally identical.

Source: Unbiased, 2024 – “Pink Tax Statistics: How Gender Impacts the Cost of Living”:
https://www.unbiased.com/discover/taxes/pink-tax-statistics


Digital Marketing Pink Tax

Advertisers pay up to 30% more to target women online compared to men, meaning women are shown more ads, more often.

Source: EPJ Data Science, 2024 – “The Gendered Cost of Online Advertising: Evidence of a Digital Pink Tax”:
https://epjdatascience.springeropen.com/articles/10.1140/epjds/s13688-024-00473-2


Klarna Global Revenue Growth

Klarna generated US $2.81 billion in revenue for the year ending 31 December 2024, up from US $2.28 billion the previous year.

Sources:
Reuters, 2025:
https://www.reuters.com/markets/deals/swedish-fintech-klarna-reveals-us-ipo-paperwork-2025-03-14/
Business of Apps, 2025: https://www.businessofapps.com/data/klarna-statistics/


UK Market Size

Klarna has more than 11 million active UK customers and recorded 30 % revenue growth in 2024, making the UK its third-largest market globally.

Source: Klarna Investor Relations, 2024:
https://investors.klarna.com/News--Events/news/news-details/2025/Klarna-hits-11-million-UK-customers-as-UK-revenue-soars-30-in-breakout-2024-2025-FTRhW1OrrK/default.aspx


BNPL Demographics

A UK survey found that 68 % of frequent Buy Now Pay Later users are women.

Source: YouGov, 2023 – Britain’s BNPL Users:
https://yougov.com/en-gb/articles/53194-britains-bnpl-users-younger-female-and-financially-strained


Gender Gap in Usage

Men are about 67 % less likely than women to be frequent users of deferred-payment-credit/BNPL products.

Source: Financial Conduct Authority, 2023 – Deferred Payment Credit Research Note:
https://www.fca.org.uk/publication/research-notes/deferred-payment-credit.pdf


BNPL Advertising Exposure

A UK report found BNPL users were younger and more likely to be women, and that half of them first saw BNPL advertising on social media.

Source: Money and Pensions Service, 2023 – BNPL Market Risks and Trends Report:
https://maps.org.uk/content/dam/maps-corporate/en/publications/research/2023/buy-now-pay-later-review-of-the-market-risks-and-trends-june-2023.pdf

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