
Episode 1 — Debt, Shame, and the Lies We Tell Ourselves About Money
Let’s talk about the thing no one wants to talk about.
Money.
Even saying it feels like we’ve broken an invisible rule, doesn’t it? We’ve been taught to keep it quiet — to smile, to cope, to pretend it’s fine.
But for a lot of us, it’s not fine.
In this episode, In this episode, I’m sharing my real, messy money story.
Not the polished “look at me now” version — the honest one.
We’ll unpack why money feels so emotional — and why you’re not bad with it. From the gender pay gap and the pink tax to Klarna culture and emotional spending, you’ll see exactly how the system was designed to keep women feeling behind.
Because money isn’t a maths problem — it’s an emotional one. And once you start talking about it, the shame starts to shrink.
If you’ve ever looked at your bank account and thought, “I should be doing better than this,” — this episode’s for you.
What you’ll learn:
My honest money chaos story — and what it taught me
Why feeling behind with money isn’t a personal flaw
The cultural and systemic roots of women’s financial shame
The pink tax, Klarna culture, and how the system profits from our stress
How emotional spending isn’t weakness — it’s communication
What calm, guilt-free money systems actually look like
Your Next Steps:
Find me on socials: https://www.instagram.com/iam.sianpalmer/
Start taking control of your money with these free tools: https://shemeansmoneyclub.com/links
Facts, Figures and References
Unsecured Debt in the UK
Around 84% of UK adults use at least one form of unsecured credit — credit cards, store cards, or personal loans.
The average unsecured debt per adult was £4,352 in February 2025.
Source: The Money Charity – UK Money Statistics April 2025 (PDF):
https://themoneycharity.org.uk/media/April-2025-Money-Statistics.pdf
The Gender Pay Gap
The UK gender pay gap (median hourly pay, all employees) is 13.5% as of April 2024.
Source: Office for National Statistics – Gender Pay Gap 2024:
https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/earningsandworkinghours/bulletins/genderpaygapintheuk/2024That 13.5% gap equals roughly 35 working days — around 7 full weeks (almost two months) of unpaid labour for women each year.
The Gender Pension Gap
Average private pension wealth (ages 55–59):
Men ≈ £145,000
Women ≈ £94,000
A gap of £51,000 (≈ 35%).
Source: UK Parliament Research Briefing CBP-9517 – Gender Pensions Gap (2024):
https://researchbriefings.files.parliament.uk/documents/CBP-9517/CBP-9517.pdfUsing the PLSA Retirement Living Standards “moderate” lifestyle cost of £31,700 per year, that means:
A £94k pot would cover ≈ 3 years of retirement spending.
A £145k pot would cover ≈ 4½ years.
Women also live, on average, 3–4 years longer than men — so the shortfall stretches further, increasing both personal hardship and long-term pressure on public services.
Source: PLSA – Retirement Living Standards 2024:
https://www.pensionsuk.org.uk/News/Article/Latest-Retirement-Living-Standards-show-costs-for-Minimum-retiree-needs-have-fallen-while-Moderate-and-Comfortable-Standards-see-modest-rises
Pay Transparency and Salary Discussions
Under Section 77 of the Equality Act 2010, employers cannot enforce “pay-secrecy” clauses if an employee discusses salary to identify possible discrimination.
Source: Equality Act 2010 – Section 77 (legislation.gov.uk):
https://www.legislation.gov.uk/ukpga/2010/15/notes/division/3/5/3/14
Women's Access to Bank Accounts in the UK
Until the 1970s, most banks in the UK required a husband or father’s signature for a woman to open a bank account, take out a loan, or get a mortgage.
The Sex Discrimination Act 1975 made it illegal for banks and financial institutions to refuse women access to financial products on the basis of gender.
This was the first time women could legally open their own bank accounts and access credit independently.
Source: UK Parliament – Sex Discrimination Act 1975:
https://www.legislation.gov.uk/ukpga/1975/65/enacted
Shower Gel Price Gap
Women’s shower gels cost on average £4.45 more than men’s — a 428% difference for essentially the same product.
Source: The Co-operative Bank, 2024 – “The Pink Tax: Why Are Women Paying More?”:
https://www.co-operativebank.co.uk/content-hub/articles-and-advice/pink-tax-women-paying-more-for-their-essentials/
Razor Price Gap
Women’s disposable razors cost, on average, 61p more than men’s — about 23% higher for the same functionality.
Source: The Co-operative Bank, 2024 – “The Pink Tax: Why Are Women Paying More?”:
https://www.co-operativebank.co.uk/content-hub/articles-and-advice/pink-tax-women-paying-more-for-their-essentials/
Deodorant & Moisturiser Pricing
Women’s deodorants are around 9% more expensive, and moisturisers about 34% more than the men’s versions — same ingredients, different label.
Source: World Economic Forum, 2022 – “What Is the Pink Tax and How Does It Hinder Women?”:
https://www.weforum.org/stories/2022/07/what-is-the-pink-tax-and-how-does-it-hinder-women/
Overall Price Difference Across Products
UK research found that products marketed to women are, on average, 7% more expensive than those marketed to men — even when they’re functionally identical.
Source: Unbiased, 2024 – “Pink Tax Statistics: How Gender Impacts the Cost of Living”:
https://www.unbiased.com/discover/taxes/pink-tax-statistics
Digital Marketing Pink Tax
Advertisers pay up to 30% more to target women online compared to men, meaning women are shown more ads, more often.
Source: EPJ Data Science, 2024 – “The Gendered Cost of Online Advertising: Evidence of a Digital Pink Tax”:
https://epjdatascience.springeropen.com/articles/10.1140/epjds/s13688-024-00473-2
Klarna Global Revenue Growth
Klarna generated US $2.81 billion in revenue for the year ending 31 December 2024, up from US $2.28 billion the previous year.
Sources:
Reuters, 2025: https://www.reuters.com/markets/deals/swedish-fintech-klarna-reveals-us-ipo-paperwork-2025-03-14/
Business of Apps, 2025: https://www.businessofapps.com/data/klarna-statistics/
UK Market Size
Klarna has more than 11 million active UK customers and recorded 30 % revenue growth in 2024, making the UK its third-largest market globally.
Source: Klarna Investor Relations, 2024:
https://investors.klarna.com/News--Events/news/news-details/2025/Klarna-hits-11-million-UK-customers-as-UK-revenue-soars-30-in-breakout-2024-2025-FTRhW1OrrK/default.aspx
BNPL Demographics
A UK survey found that 68 % of frequent Buy Now Pay Later users are women.
Source: YouGov, 2023 – Britain’s BNPL Users:
https://yougov.com/en-gb/articles/53194-britains-bnpl-users-younger-female-and-financially-strained
Gender Gap in Usage
Men are about 67 % less likely than women to be frequent users of deferred-payment-credit/BNPL products.
Source: Financial Conduct Authority, 2023 – Deferred Payment Credit Research Note:
https://www.fca.org.uk/publication/research-notes/deferred-payment-credit.pdf
BNPL Advertising Exposure
A UK report found BNPL users were younger and more likely to be women, and that half of them first saw BNPL advertising on social media.
Source: Money and Pensions Service, 2023 – BNPL Market Risks and Trends Report:
https://maps.org.uk/content/dam/maps-corporate/en/publications/research/2023/buy-now-pay-later-review-of-the-market-risks-and-trends-june-2023.pdf










